How do you design products that resonate with fans of a Grammy-winning rap icon, a multi-platinum contemporary Christian artist, and a gritty Hollywood action star—all in the same week? You become a creative chameleon.

During my time at Riot Merchandising, I led the concept development, design, and creation of custom merchandise lines for top-tier global talent. My roster included developing and aligning product profiles for powerhouse names like Megan Thee Stallion, Lauren Daigle, and Kiefer Sutherland. The challenge was far more than putting a logo on a t-shirt; it was about capturing each artist’s distinct brand, voice, and subculture, then translating that raw energy into high-quality physical products fans would proudly wear. It’s a testament to my ability to jump into any demographic, master their aesthetic, and design high-signal brand assets that sell.