Most internal company newsletters go straight from the inbox to the trash folder. The challenge wasn’t just broadcasting company updates; it was creating internal communications that 50,000+ global employees actually looked forward to opening.

As the lead writer and editor, I crafted The Impact Insider—HP’s flagship quarterly sustainability newsletter. I translated complex global initiatives, sustainable product launches, and CSR resources into highly readable, human-centered stories. By balancing hard product news with inspiring spotlights on the actual employees driving these changes, I turned a standard corporate requirement into an engaging, high-performing publication.

It’s a testament to the fact that internal alignment starts with authentic connection: when you treat your employees like a real audience, they actually tune in.